George Zartarian started business as a sole entrepreneur buying and selling various groceries, foodstuffs, clothing, and home products. In the late 1940's GPZ started to import products and distribute with customers all over Cyprus. Over the years he tried many products, but gradually he specialised in home products and became the exclusive importer and distributor of several well-known brands including Prestige, Moulinex, Pyrex, etc.

In 1967, George Zartarian established Zartarco Ltd and in the following years the business grew with new products in housewares, catering, electrical appliances and packaging materials.

In 1985, after completing their university studies abroad, Parsy and Garo Zartarian joined the family business and improved management systems, expanded the customer network, increased the product range, and increased marketing activities.

Zartarco is managed by Parsy Zartarian-Chairman and Garo Zartarian- Managing Director, assisted by a young management tm consisting of purchasing manager, sales manager, marketing manager, service manager and financial controller. Our dedicated and qualified staff of 25 include administration staff, storekeepers, salesmen, technicians and deliverymen.

With centrally located head offices, warehouses and workshops in Nicosia we serve our wholesale customers with products, spare parts and after-sales service. We believe that people make the difference. Therefore we consider our human resources as one of our most valuable assets and we invest in their development and training. The expertise of our people coupled with our marketing effectiveness have been important factors to our success.

On a weekly basis our salesmen call on over 500 outlets including electrical shops, supermarkets, department stores and pharmacies throughout Cyprus. With computerised stock and accounting systems we provide an efficient delivery service and reliable after-sales support to all customers in all towns. We advertise on TV and in magazines and participate in exhibitions to promote our brands. We sell over 50,000 electrical appliances and 200,000 non-electrical housewares per year. Our evidence indicates that on average every Cypriot household buys at least one Zartarco product every year. Our years of advertising and our track record has created a strong consumer and trade reputation as a supplier of "quality products with reliable after-sales support.

We import and distribute the following product groups and brands:
- small electrical appliances
Bionaire, Bissell, Corby, Domotec, Flama, Krups, Moulinex
- cookware, bakeware, kitchen tools, housewares
Domo, Domotec, Ekco, Metaltex, Prestige, Terraillon, Zenker

We believe in building strong long-term relationships with our suppliers through communication and sharing of knowledge. We aim to create value and benefits for our suppliers and customers by offering excellent service before and after-sales. With this policy we have succeeded in achieving high market shares for many products. We are now seeking to find new suppliers to expand our product range to include the following product categories :
- consumer electronics (tv, dvd, hifi, cameras)
- telephones (gsm, dect cordless and fixed)
- electrical accessories (plugs, adaptors, etc)
- consumer medical products (thermometers, blood pressure meters)

Our goal is to achieve sustainable growth by building on our infrastructure, human resources, and expertise. Some of our plans for the next 24 months are the following:
- to establish "Zartarco Service Centres" in all towns to display our
products and provide after-sales support and parts
- to build new central offices, warehouses and workshops to improve our
logistics and reduce further our distribution costs
- to expand into online shopping and online consumer advice about our
products, instructions, tips and recipes
- to enhance our dealer network with marketing support, loyalty programs,
in-store display stands, etc
- to seek partners for cooperation or merger or acquisition to achieve
ecomomies of scale, realise benefits of shared distribution and expertise,
lower financial risks and lower overhead costs.

Our aim in 2003-2004 is to expand our DOMOTEC product range available for export and to actively seek reliable partners in East Europe and in the Middle East to increase this business.

For export enquiries please contact :
Contact Name :	Mr. Parsy Zartarian
Company Name :	Zartarco Ltd
Postal :	P. O. Box 21828, CY-1513 Nicosia, Cyprus
Offices :	27 Michalacopoulou Street, CY-1075 Nicosia, Cyprus
Email :	gpz@zartarco.com.cy
Fax :	+357-22760538
Tel :	+357-22763893, 22763836
Web :	www.zartarco.com